Kaminoff's Yoga Anatomy Book Surprises Forecasters

Book that Yoga Journal calls "essential for any serious student of yoga" already doubles yearly goal just four months after release.

Champaign, IL (PRWEB) September 28, 2007 -- Leslie Kaminoff knew yoga practitioners would find his book, Yoga Anatomy, insightful, but neither he nor publisher Human Kinetics expected to sell 31,000 copies in the first four months. Conservative forecasts had placed its yearly sales at half that mark, and its sales strength continues, with 8,000 copies sold in September alone.

While many forecasters would expect a book with such pin-pointed subject matter to sell primarily through yoga channels, Yoga Anatomy was greeted with respectable upfront national purchases at Barnes & Noble and Borders. Now, Costco has also selected the book for a December promotion in its stores.

We all worked very hard on creating this book, and it's been very gratifying to see it selling so strongly.

"I'm thrilled at the great reception our book has had so far," comments Kaminoff. "We've packed a lot of information into it, but in a very accessible format, so people seem to be appreciating that combination." He commends Sharon Ellis' for her illustrations' role in the book's appeal, as well as Amy Matthews' brilliant asana analysis. "We all worked very hard on creating this book, and it's been very gratifying to see it selling so strongly."

continue review >>

<< back to yoga illustrations